Let me start off by giving you an example so that you get a clear idea of what actually brand designing is. Just as the personality of a person which describes his/her traits, their physical appearence being the outlet of their persona; the face cut, skin tone, body type, hair, height, etc; all describing their overall look.The same way, brand identity is for the brand.
Brand identity involves the logo of your company, colour patterns your company represents, the business cards the company gives out , the uniform the employees wear, and even the pattern their envelopes follow.
Just the way if I show you the picture of a pouncing cheetah, within no time the bulb above your head will light up and the answer it’ll give is – PUMA. The same way red colour logo on a bottle, reminds us of coca cola because their logo and specifications make them them highly recognizable and also serves as the key attraction of their brand identity.
Thus, the most palpable information regarding your company or brand are basically the brand identity of your company/brand.
WHAT ARE ASPECTS BUILDING THE BRAND IDENTITY?
Just like neat and tidy hair give a good impression with the a slight hint of the famous hugo boss will make you stand out in a room but you know that someone else might just leave you behind with their Gucci tie and bag. thus, you to remain in the latest style circle and also appeal to the people in the same exact way, the know-how of what is in trend and what will visually satisfy or appeal to your customers has to be the – FIRST PRIORITY.
There are several aspects that need to be put under consideration while laying the foundation of your brand identity:
LOGO
The uniquely designed and ready for recognition sign should define the aim and the values of your brand right away when working on the most crucial part of your brand identity, you should make sure that your logo developemnt process is hitting the mark on the dart board on the following points:
- First is to choose something classic and clear and not trendy – so that your worked out logo doesn’t go out of style within months.
- Secondly to choose the colours which match with your overall look of the company, hence keeping a consistent outlook of the brand because consistency is very important.
- Third point that is the most crucial is that your logo should stand out in its own terms – sleek and unambiguous.
COLOUR PATTERN
The colour scheme used for Coca Cola and similarly the very distinguishable colour pattern of the brand – Gucci; which consists of three stripes of green, red and green. Hence, colours are the most visual part of your Colour patterns leave a lasting impression, as earlier in the article we discussed the red brand. There are different colours with certain psychological relations which help please your customer, as you might know already that details matter and leads to perfection.
Combinations of primary-primary, primary-secondary and secondary-secondary colours are very common and classic and is taken up as the major colour theme by the most famous brands on Earth right now red, yellow, green and blue are the simple ones and easy to remember; thus, usage of these colours will give your company an evergreen look.
The derivatives of these colours are usually: purple, brown, maroon, etc. these colours are not used much, but can serve as an advantage at times because the creation of some out of the box and different colour patterns forms a new trademark and what’s more satisfying than being a TRENDSTTER! Whereas, using black is the most common yet sophisticated of all the colours.
TYPOGRAPHY
Typography is another main step in the formation of the pyramid of brand identity. There are thousands of different handwritings available out of which some will be able to give the logo of your company a wow factor.
Writings like Times New Roman and Garamond,are very orthodox but give a pretty superior. Writings similar to these are most suitable for classic yet sophisticated typography. On the other hand, fonts like Sans Serif are unorthodox with a more modern edge, having smooth hooks rather than sharp ones.
Script typography gives a fancy, exotic look to the brands’ logo. It consists of cursive writing giving your brand an elegant yet a luxurious touch. Brands according to their names and meaning tend to reflect the same idea with their typography which depends upon the specific company or brand’s name.
Thus, writings are significant building block for brand identity.
TAGLINE
“Its finger lickin’ good” … ringing any bells? Yes, its the tagline for the very famous fried chicken brand – KFC! Now, taking this tagline as an example sets the mode just right for the purpose of the brand. This means that tagline are equivalent to the motto of the company or the brand that is to be promoted.
Some essentials for PERFECT taglines are as follows:
- Taglines should be short – short enough and if its rhythemic, its even better!
- The pivotal idea of the brand or the company should strike through – without fail!
- Taglines should not contain any hard and fast english that makes someone baffle or open the dictionary.
In a nutshell, the idea of a tagline should be simple but effective!
OTHER INFLUENCES
Some other points that may as well make your brand even more reachable to a bigger and needed audience is a “celebrity” feature.The STARDOM factor takes the popularity of a brand to a next level and the feature of famous or in demand celebrities set the bar high for your competitors as well.
IN A NUTSHELL
Your brand identity is what sets you apart from the endless sea of competitors and shows your customers who you are and what they can expect from working with you. And if you want your brand to be perceived in a positive light, it’s crucial that you nail your brand identity and create designs that accurately portray who you are to your customers. And now that you know how to nail that identity, it’s time to start designing.
