Let’s be honest, when scrolling through their socials, no one likes to read long paragraphs anymore. It’s all about the visuals these days. So, it’s important to understand that when marketing your brand, you really need to incorporate visuals.
It’s human nature for us to always gravitate towards things that look good. So, when we are going through our social media, our eye is bound to notice pictures and videos more than text. It’s even better when the visuals stand out and are bright and fun. Visual posts are shared more, liked more, and commented on more. So, using visuals in your social media posts about your product is a must. That helps immensely with better engagement and garners a lot of response from the audience. People also tend to click on website links more often because of visuals. This increases website traffic and eventually also helps in switching visitors to potential customers.
Did you know? Studies have proven that we remember 80% of what we see. This is because our brains are wired to process visuals much better than what’s written. Visuals are also easier to understand. When making videos for marketing, it is good to keep them short and simple so that they retain the viewer’s attention and make sure that they don’t get bored and move along to the next thing after. Research tells us that the audience retention rate on social media is just 3 seconds. So, the first 3 seconds of your visual are the most crucial. You need to make them so eye-catching and interesting that the viewer stays engaged and watches the whole video.
You can use all sorts of visuals while advertising your brand. They can be fun and colorful pictures, short and informative videos, or even memes, gifs, and cartoons. These fun tools can also be used to approach serious topics in a lighthearted way. This could help people to relate more and keep them interested.
However, visuals are not only to be used in social media marketing. They are also very important in building your own brand identity. Graphic design works wonders for that. You can design visuals that are solely for your brand. They can be used on all your products from the branding to the marketing. A brand that has its own visual identity leaves a lasting impression in people’s minds. It also makes it easier for people to recognize the brand and creates a professional image as well. People tend to trust the brand more as they feel it’s more authentic and genuine.
The above pictures show one brandless hand soap and one Dettol hand soap. People will be more inclined to choose the Dettol soap because they will feel it is more authentic as it has its own brand identity and they recognize and trust the brand.
There are multiple things that can be made through graphic designing such as posters, social media ads, promotional videos, etc. The visuals just need to showcase who you are as a brand and be fun to look at.
Graphic designing is a very important tool in this evolving age of technology and it’s safe to say that it is here to stay. We at Magnus have an in-house design team that works diligently to create professional yet entertaining visuals for the brands we work with. We make sure that the designs match what they’re looking for and help keep their audience gripped. Are you looking to make your branding and marketing super eye-catchy? Well then look no further, Magnus is here to help. Email us at [email protected] so we can start working together!
