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Influencer Marketing; What? Who? How? And why?

Importance of Influencer Marketing:  With growing competition between similar products it becomes difficult for consumers to distinguish between which product to choose. Be it clothes, edibles or even basic necessities the variety can be confusing for customers hence regular marketing

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Marketing in the Age of AI

How Artificial Intelligence and Machine Learning are Transforming the Game With the development of machine learning (ML) and artificial intelligence (AI), the field of digital marketing has undergone a radical change. These