In the world of big data, there is much pressure for companies to focus purely on data-driven strategies. But those that fail to consider how design influences consumer impressions run the risk of losing customers even before they’ve set foot through the (often digital) door.
Behind every successful marketing campaign is its design. The purpose of a creative design is to communicate your brand’s message. Therefore, be in an app, a website, animation or visual designing, design plays a key role in your marketing efforts.
Before creating one must understand the objective and purpose of what it is that you want to achieve. It is crucial to understand that design evokes emotion and can psychologically compel one to take your brand seriously, everything from color and consistency leads to you being recognized.
All your material sends a message about your brand. When it comes to marketing, design communicates your brand. It does this by helping:
- To tell your unique story
- Support the goal of a campaign
- Build credibility
- Make your story accessible and comprehensible
- Direct the viewer’s eye
- To ensure your message resonates with your audience
- Drive conversion
Another thing whilst designing anything is to think about who you are doing this for. Who will be the audience of whatever it is that you are creating. As design needs to be inclusive, not exclusive, so consider factors like age, internet access, responsiveness, color contrast, readability, and need for global reach.
At Magnus, we know that producing excellent visual content is key for connecting with consumers. In fact, science tells us that the human brain LOVES to take in information via visual images, and that people only remember 20% of what they read but 80% of what they see. Combining those facts with today’s available technology, the opportunity for brands to capture peoples’ attention is limitless.
